Posted Apr 21

Northeast Technical Sales Representative

New York State Full Time

Position Summary: Responsible for technical sales, including the promotion, sale, and support of products and services to the beverage accounts in the Northeast with primary territory in Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, New York, and some accounts in Eastern Canada. Beverage accounts include brewery, winery, distillery, and juice accounts.


  • Develop new business and maintain existing business in the prescribed territory. This is achieved through direct and regular contact with the customer base to introduce and sell new products, maintain the sales of current products, and provide the necessary technical support to satisfy the customer.
  • Become proficient in Gusmer Enterprise product lines and customer processes/
  • Identify and develop new customers and sales opportunities in the territory.
  • Forecast sales for the territory and achieve performance goals.
  • Prepare quotes and technical information. Create special programs to meet the customer needs.
  • Conduct on-site production and laboratory trials as required.
  • Interface with suppliers, R&D, other sales people, customer service, and distributors to support trials, experiments, marketing requirements, and sales to customers.
  • Assist in the development and implementation of general marketing campaigns as required.
  • Assist with product development as required.
  • Assist with technical seminars for customers and academic programs as required.
  • Assist with anything else that comes under the scope of general sales and marketing.


  • BS/MS in fermentation/food science or suitable experience, with an understanding of basic chemistry/microbiology
  • 5+ years experience in sales or selling environment, with a strong commercial sense and effective selling, negotiating and closing skills
  • Extensive beverage processing knowledge (beer, wine, distilling, juice)
  • Able to travel over night up to 40%
  • Good communication, multi-tasking and organizational skills
  • Team player, strong people skills, self motivated and ability to work without direct supervision
  • Computer proficient in WORD, EXCEL, POWER POINT and other basic business programs

Additional Application Instructions

Please submit cover letter and resume to Mary Ann Jennison by email.

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